A former Apple engineer listed as a co-inventor of both 3D Touch and Apple’s Taptic Engine says that he is excited to be joining mapping startup Mapbox to work on augmented reality features …

Reuters reported the move.

Cieplinski told Reuters that AR and mapping was an exciting combination.

Mapbox maps are found in Snap Inc’s messaging app and the Instacart grocery delivery app.

Mapbox seems to be going after high-calibre talent in general, also hiring execs from Tesla and Google.

“Augmented reality is a great example of something that is new and very exciting, but also ill-defined, especially when you think about what it’s going to do for regular people,” Cieplinski said. “This is a great company to do that work in.”