By always making improvements and having a competitive mindset, Constant Contact has rapidly become one of the most popular email marketing solutions out there.

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Forging its own path rather than copying its rivals, this tool offers innovative features that’ll help you stand out from the crowd.

However, not everyone is a fan of it. Read our Constant Contact review to find out why.

Highlights

  • Value for money: 9
  • Free version: N/A
  • Features: 9
  • Deliverability: 9.5
  • Ease of use: 9
  • Customer support: 10
  • Designs: 9

What Is Constant Contact?

Key Services

The core services Constant Contact offers can be broken down into four main groups: 

PROS:

  • 60-day free trial
  • 30-day money-back guarantee
  • 97% email delivery rate
  • Particularly useful for event management
  • ~400 apps and integrations available

CONS:

  • The cost goes up as you add new contacts

  • Multi-channel email automation could be better

  • Doesn’t allow bought lists or group addresses

  • Email Marketing—A well-thought-out way of reaching customers through their inboxes, with a competitive delivery rate and proven anti-spam techniques.

  • Ecommerce—You can set up an online store and start selling your products in no time.

  • Website Builder—Thanks to the specially designed layouts for businesses with all the necessary marketing tools built-in, your website will be fully optimised and distinct.

  • Social Marketing—It includes quick responses to messages and comments, scheduling and posting on social media, as well as campaign tracking.

Note: Constant Contact offers Eventbrite integration, making it incredibly easy for you to create, promote and track your events.

Constant Contact Features

As an email marketer, you’re probably wondering whether Constant Contact has the right automation tools. This is what you’ll be able to do:

There’s another useful tool for Contact List Management, allowing you to easily upload your contacts in whichever format you’ve stored them in and integrate new addresses collected via social media, your website or in person.

  • Send welcome emails to new subscribers;
  • Trigger email series;
  • Divide your contacts by common interest;
  • Send emails again to those who didn’t open them;
  • Build your subscriber list with powerful tools.

The analytics tool lets you track results in real-time so that you can improve and grow your business week after week. What’s more, Constant Contact includes tools that’ll help expand your subscriber list or create one from scratch.

Note: There are close to 400 apps and integrations you can plug in and connect with your Constant Contact account, many of which are entirely free of charge.

Ease of Use

Constant Contact includes a drag and drop editor, similar to MailerLite, which is very intuitive and satisfying to use, so you don’t have to be a graphic designer to make your visuals pop. With over a hundred email templates ready to use, you’ll increase your efficiency and save time so that you can get more done.

Moreover, you can even step up your game and make your newsletters interactive, which won’t only make them more appealing to your customers, but the CTA will also give you fast responses to your events, for example.

Constant Contact Plans

There are two Constant Contact subscriptions you can choose from:

The main difference between these two plans is in the number of users who would be able to use it but, more importantly, there are quite a few extra features that Email Plus offers, such as:

However, you get all the features you’ll need to increase your email marketing’s success rate with the first plan alone, so don’t worry about having to exceed your budget just to cover the basics.

  • Ecommerce segmentation
  • Customisable pop-up forms
  • RSVP
  • Polls, surveys
  • Coupons
  • Online donations
  • New customer consultation
  • Automated email behavioural/welcome series
  • Dynamic content.

Indeed, customer reviews indicate that some users have found the Constant Contact pricing to be a bit steep. If that’s the case for you, too, and you’re looking at Constant Contact vs Mailchimp or SendGrid, the latter two are more affordable, so one of them may be the more suitable tool for you.

Also, keep in mind that CC charges a 1.5% transaction fee on each sale made in your online store.

In addition, there isn’t a completely free version of this marketing software, but interested customers get an industry-leading 60-day free trial and a 30-day money-back guarantee.

Note: For non-profits, there’s a 20% discount for a six-month prepay, or even as much as 30% for a 12-month one.

Professional Services

You can also get fully personalised templates designed specifically for you, with the option to make them animated.

Moreover, you can hire a Marketing Advisor or Manager through Constant Contact who will help you level up your business. However, these would be the expenses:

Not every customer will need these professional services, and some may even find them pricey, but, in reality, creative agencies would charge you even more for them, knowing the value of quality design.

Therefore, if you’re in the market for additional services, you can find them at the same place and integrate them with the rest of your Constant Contact.

Customer Support

True to its name, Constant Contact provides an impressive number of channels for customers to get in touch with the company. These include:

  • Chat—On business days from 3 am to 9-10 pm.
  • Call—A dedicated phone line for Constant Contact customers in Australia, available Monday-Saturday.
  • User Community—Find answers to common queries, ask questions, or give feedback.
  • Knowledge Base—Articles aimed at guiding new users through the process of setting up and using this tool.
  • Video Tutorials—For users who learn best visually.
  • Free Webinars—Daily online webinars, available for free, with live Q&A sessions.
  • Blog—Posts about the latest industry practice and expert advice.
  • Social Media—Constant Contact has a presence and is active on Twitter, Facebook and YouTube every day of the week.

Offering phone call support gives it a leg up over some other email tools such as GetResponse, which shies away from this option.

CC also gets bonus points for the digital marketing guide available for free download on its website.

Ultimately, Is This the Email Marketing Suite for You?

If you need software that enables integration with all your necessary apps and plugins, using Constant Contact for email marketing is definitely for you. In that sense, this Constant Contact review reveals that it has an advantage over its competitors.

You’ll be able to manage emails, events, SM activity, as well as set up and run your website and online store.

However, if you’re just looking for a low-cost, time-saving solution, then we recommend looking into the alternatives.

1. How safe is Constant Contact?

Constant Contact is completely safe to use and can be trusted. The company has been in the business since the late ‘90s and has a proven track record in digital marketing.

2. What are the benefits of Constant Contact?

Constant Contact is an all-in-one email marketing solution that advanced marketers will enjoy—you’ll never have to leave this suite, even if you need to make updates to your website or add new products to your online store. 

3. Is Constant Contact good for email marketing?

As we’ve explained above in this Constant Contact review, it offers more than a simple email marketing solution, particularly coming in handy if you’re managing events or running an online store. However, its email automation may be confusing to novice users at first.