It’s sometimes easy to forget that people like us, who follow Apple news closely, are quite different to the typical iPhone buyer. While we may have a pretty solid idea what we’re expecting from the iPhone 8/Edition, the average consumer doesn’t, says Piper Jaffray.
A survey of iPhone owners found that current interest in upgrading is only slightly higher than it was at the same time last year …
Business Insider saw today’s research note.
It should be noted that the survey sample was rather small, at just 400 iPhone owners (a more typical sample would be in the 500-2000 people range). Nor is the company suggesting that actual sales numbers will be low.
“We believe the survey suggests that awareness of potential for this year’s iPhone to be a more robust upgrade is relatively low,” the investment bank’s analysts wrote.
With most people now upgrading every 2-3 years, the number of existing owners of an iPhone two or more years old is a key predictor of sales – with the new form factor then providing a further significant boost to demand.
One rumored change this year is of a new copper/’blush gold‘ color, with SIM trays the latest claimed parts leak to support this.
You can catch up with all the latest iPhone 8 reports in our guide.
Image: TechnoBuffalo
