The founder’s of this noteworthy start-up are launching pop-up shops and an online store that allow members of the community to purchase essential items that are then distributed to homeless people. Which is pretty rad, essentials range from fresh clothes, to daily hygiene and some perishable food items. Based primarily in London, the two are on a mission to make sure every human (homeless) being gets the rights they deserve.
Cramer and Montanaro got the idea for thenonprofit while on vacation in Berlin in 2014. They spoke to a homelessman, who told them that people were disinclined to give him moneybecause they believed he would spend it on cider and crack. After moving from London to the Bay Area for a job as a strategist atthe global experience design agency Bynd, Cramer is now bringingCrack+Cider’s efforts to San Francisco.
// Crack+Cider’s launch event and panel discussion are free and open to the public — click here to reserve your seat. Tenderloin Museum, 398 Eddy St, Tenderloin, tenderloinmuseum.org
Written by Anthony Rogers, photos courtesy of CRACK+CIDER — Need more info about what homelessness means to you? You can give this a read, it’s pretty astonishing.
