Comment Today At Apple Could Easily Backfire Unless Carefully Managed At Busier Apple Stores
Among the images that Apple proudly featured in officially launching its Today at Apple initiative was one from an event I attended myself: an acoustic concert at London’s Regent Street store. The official photo of the event, below, shows singer Dua Lipa performing one of the tracks from her upcoming new album, while smiling customers enjoy the show. That was an accurate reflection of the event. The singer gave an excellent performance to an appreciative audience....